Free Marketing Event for Your Business
Weapons of Mass-Seduction-How to Make Sure
Your Advertising Doesn't Bomb
Paul Weyland

October 1, 2008 - Seminar 8:30 - 10:30am
Sheraton Station Square – 300 W Station Square Dr. – Pittsburgh, PA 15219

THE EVENT

If you own a business these days, especially in this uncertain economy, it's not always easy to know whether the money you spend in advertising is really effective or efficient. At FOX 53 / My Pittsburgh TV, we get that! That's why we've invited an expert, Paul Weyland, to come speak and teach about modern marketing and branding.

Paul will explain how to fight back against your national competitors without compromising price. He will also demonstrate the difference between good and bad advertising. And most importantly, how to calculate return on advertising investment using effective scheduling.

KEY TOPICS:
• Why price is the last thing you need to sacrifice when trying to win new customers.
• How to reach into the hearts and minds of consumers and turn them into your life-long customers.
• Why most advertising "doesn't work" and how to make sure your advertising DOES work.
• Why you don't have to reach EVERYBODY when you advertise.
• How to calculate return on investment on any advertising you buy.
• Session prerequisite: Bring yourself.

HOW TO SIGN UP:
This Event is FREE to you. Just bring yourself and a willingness to learn how to improve your marketing.
Please call Nadia at 412-931-8161 to register or click here.

Cost – FREE! (Seminar Special) Includes continental breakfast, marketing advice and valuable advertising insight.

SPACE IS LIMITED
REGISTER TODAY!

DRIVING DIRECTIONS

From Pittsburgh International Airport:
Take 60 South (Pittsburgh) to Interstate 279 North to Exit 5-C.
Bear right and continue for approximately one mile.
At the second light, turn right onto Carson Street (837).
The hotel is approximately 1.5 miles on the left.

From East:
Take Interstate 376 West to the Grant Street Exit (1C).
Turn left at the first light onto Fort Pitt Boulevard.
Stay in the left lane and go one block to Smithfield Street.
Turn left at the light onto the Smithfield Street Bridge, and the
Station Square entrance is at the end of the bridge.

From North:
Take Interstate 79 South to I-279 South to Fort Pitt Bridge.
Stay in the far right lane and exit 5-C (just before the tunnel).
This will put you on Carson Street. (Route 837).
Turn right at the first light and follow the access road to the hotel.

From South:
Take Route 79 North to I-279 North (Pittsburgh).
Take Exit 5-C (West End) and bear to the right.
Continue for approximately one mile and at the second light,
turn right onto Carson Street (837).
The hotel is approximately 1.5 miles on the left.